My Story
How Wealth Is Created In Sports
If you are new to his work, Edoardo Grandi talks about how wealth is created in sports. He interviews the people who build and buy the best businesses in sports, media, and entertainment so you can see how value is created at the highest level.
How I Got Here
Edoardo Grandi grew up in Miami Beach, Florida, where he first put on a pair of goalkeeper gloves for PSG Academy Florida, a program regularly visited by Nasser Al-Khelaifi. Edoardo often says the goalkeeper position taught him everything he knows about business: you are the last line, you see the whole field, and you are judged on the decisions nobody else wants to make. At fourteen he left home for Italy to chase the highest level available to him, training with top European academies including Bologna FC and Cesena FC, and trialing at Juventus.
Living inside professional football gave Edoardo an education no classroom offered. He saw the money moving through clubs, agents, academies, and sponsors, and he saw how few of the athletes around him understood any of it. At eighteen he started cold calling entrepreneurs and executives, asking one question over and over: how does wealth actually get created in sports?
At nineteen he founded Students of Sport Business, an EdTech startup built to close the gap he had lived through. He pulled in fifteen elite European sports executives and 150 students before the company died from a lack of funding and adoption.
At twenty he moved into wealth management in Luxembourg and London, sitting close enough to real balance sheets to see how underserved athletes and entertainers were as clients. At twenty one he joined Berkida Ventures in London, founded by a 49ers Enterprises advisor, working on due diligence and new business with European football clubs and sports tech companies.
At twenty two he graduated from John Cabot University in Economics and Finance, signed NCAA Division 1 with Fordham University, and began a Master's at the Fordham Gabelli School of Business, still playing in goal while building.
He publishes on YouTube, Spotify, and Substack, breaking down athlete wealth, sports private credit, sports investing, and succession, so that the way the best businesses in sports are built, scaled, bought, and valued is finally visible to the people who need it most.
The People He Has Learned From
Edoardo has spoken with James Gay-Rees of Box to Box Films about the filmmaker behind F1's multi-billion dollar boom, Massimo Zanetti of Zanetti Beverage and Virtus Bologna about how he built a $1.2B coffee empire and owns Europe's most decorated basketball team, Danny Menken of Athvance Capital about turning fragmented sports IP into investable platforms, Matt Valentine of Atletico Dallas about shaping the future of football in Dallas, Ben Shapiro of PIVOT Agency about building Pickletainment and the business behind it, Brett Johnson of Rhode Island FC about leading the club's rise in American soccer, and Danny Dekker of Westchester SC about building a professional soccer club in Westchester.
He has also spoken with investors Matt Rizzetta of Underdog Global Partners, Isaac Richard III of Mavros Capital about redefining wealth management for elite athletes, Daren Hornig of CourtsApp about scaling pickleball nationwide, and Koen Bosma of Apex Capital about helping athletes invest in tech, fans, and teams. Through The Sport Businessman, Edoardo has also sat down with operators and executives including Robbie Douek of BLAST about how it became a global leader in esports entertainment, Mark Robinson of New Zealand Rugby about the organization's modern transformation, Mike Buckley of United States SailGP about driving performance and purpose, Jesper Sogaard of Better Collective about building a EUR700M media group from a EUR65M IPO, Erik Stover of New York Cosmos about rebuilding the club, Gilberto 'Tito' Machado of DUPR about the engine behind pickleball's global growth, Aldo Comi of Soccerment about data changing football talent evaluation, Han Park of Payment Labs about fixing global payments for esports and NIL, Antonio Alquezar of Spain SailGP about the team's rise to world champions, Edoardo Martorelli of Drive Sports Marketing about brands winning inside Formula 1, Omer Atesmen of The Snow League about bringing professional structure to global snow sports, Paul Rigault of DODS Diving League about creating a commercial model for modern diving, and Giulio Gallazzi of Alcione Milano about driving the club's rise in Italian football.
Today
Recorded more than 80 interviews with founders and investors in sports, media and entertainment to show how the best sports businesses are built, scaled, bought, and valued.
My Mission
To help Italy produce world champion athletes, make wealth education for athletes and entertainers accessible, and help entrepreneurs succession plan their companies so they transition cleanly. Everything I do is built to help athletes, founders, and creators build wealth in the sports ecosystem.